Axe, a manufacturer of men's cologne and highly fragranced body products, sponsored a study by Dr. Alan Hirsch to identify what scents "turn girls on." The study found that the scents preferred varies widely by what region within the US.
Here are the findings:
Girls’ Scent Preferences by City
1. New York City – Coffee
2. Los Angeles – Lavender
3. Chicago – Vanilla
4. Houston – Barbeque
5. Atlanta – Cherry
6. Phoenix – Eucalyptus
7. Philadelphia – Clean Laundry
8. Dallas – Smoke/Fireplace
9. San Diego – Suntan Lotion/Ocean
10. Minneapolis-St. Paul – Cut Grass
For single guys outside of these metro areas, there are some scents that a popular across regions, and across the country.
Girls’ Scent Preferences Nationwide
1. Vanilla
2. Coffee
3. Lavender
4. Fresh Air/Rain
Girls’ Scent Preferences Regionally
• East Coast – Coffee
• South – Fire/Smoke
• Midwest – Cut Grass
• West Coast – Baked Goods
In another study commissioned by Axe, researchers asked young women about their ideas on scent and attraction. Here are some of the highlights:
• Dirty little secret: One in four girls will wait anywhere from two weeks to a month before washing their sheets in order to keep their guy’s scent close
• Father doesn’t know best: 56 percent of girls say they won’t date a guy who smells like their dad
• Guard your belongings: One out of two girls admits that she has committed theft by stealing an article of clothing from a guy to smell when he’s gone and nearly 60 percent of girls sleep in their guy’s clothes because they like his lingering aroma
• Need proof of how scent and memory are intertwined? 60 percent of girls still remember the smell of their ex’s cologne
My mother was a recreational shopper, so I got to spritz good perfumes on my baby self fairly early. I do remember J.P. Allen on Peachtree street having a perfume fountain set into the wall of the store's foyer and you could anoint yourself with what ever scent they were featuring. Maybe I need one of those in my foyer....
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