According to a survey conducted for Ambi Pur, the smell of salt air epitomizes New Zealand the best. Runners up included the smell of sheep and dairy farming, fish and chips and a hangi cooking (this is a native New Zealand method of cooking food by burying it in the ground with hot rocks).
Kiwis typically spend their holidays at the beach, so the smell is usually associated with pleasant memories.
Over three quarters of those surveyed use air freshening products, and the preferred scent for them is vanilla.
