IAG on the Road to a Successful 2012

Happy new year! This year is going to be a great year for the members of the Independent Aroma Group.

We are back in action, following our very successful participation in ScentWorld Expo in December. We had a lot of interested people come up to our booth and as a result of the show, are in the process of adding three new vendor members and three new distributor members.

With the addition of these new members, we will now have expanded coverage throughout Asia, Oceania, Latin America, North America and Europe, as well as exciting new products. If you are an IAG member, please check your email and our LinkedIn group for new member introductions. If you are not yet a member, start the new year off right by joining the only global scent marketing buying group.

Five Ways to Become More Competitive

To be a successful scent marketing solution provider, you need to offer a variety of quality products, provide excellent customer service and quote competitively.

The Independent Aroma Group helps you in all of these areas and more. IAG only accepts one distributor member from each country, so contact them to see if your country is still available.


1. Save Money

• Buy direct from manufacturers of fragrances and equipment - no middleman
• Pay less for product - IAG vendors sell at guaranteed lowest prices to distributor members

2. Source Quality Products

• IAG vendors have each passed a thorough review of their products to ensure that they are of high quality
• Easily add new product lines to your offering to meet customer needs and give you up-sell and cross-sell opportunities

3. Provide Superior Customer Service

• IAG vendors have excellent customer references and are sound financially, so you can be sure they will stand behind their products and provide timely support when needed

4. Quote Competitively

• Because IAG vendors sell to you for the guaranteed lowest price, you have the flexibility to either pass the savings on to your customer or add to your profit margin
• IAG members in different countries cooperate in different deals to their mutual advantage – Sometimes, using a local provider to fulfill an order in a country outside of your own can make more sense.

5. Cooperate and Get Support

• IAG distributor members each have their own territory that does not overlap within the group, so it is easy to cooperate and share strategies without worrying that they will use it against you
• As an IAG member, you have access to our sales tools, including Powerpoint sales presentations, sell sheets and an extensive scent-related photo library

Ready to become more competitive? Join IAG!

Love Is in the Air

Are you a scent enthusiast? Do you like to keep on top of the latest scent technology, trends, news and strategies? Do you like to win free stuff?

Of course you do, and here's your chance to combine your love of fragrance and your love of winning! The Independent Aroma Group is happy to announce our "Love Is in the Air" Giveaway.

We thought it is high time we show you some of the love that you have shown to IAG, so...

You could win:

• Free admission to ScentWorld Expo, a $999 value
  
• Creation of a signature scent for your business, a $500 value
  
• An Aromasol cold air scent diffuser, a $160 value
  

The way it works is simple:

1. Fill out the short form to enter.
2. For additional chances to win, comment on this blog, like us on Facebook, connect with us on LinkedIn, and follow us on Twitter. Each action will give you another entry to win a prize.
3. A winner will be drawn each month, from May through July

Show us the love! What goes around comes around...

Welcome to Scent Marketing Today

I would like to welcome you to Scent Marketing Today, a service of the Independent Aroma Group. In this blog, we will be talking about scent and its applications, scent technology and products, the players in the industry, and scent marketing case studies and tips.We welcome your comments and feedback. If there is a topic that you would like to learn more about, just let us know.

If you are a scent marketing professional and you would like to contribute content, please contact us about writing guest posts. We hope you enjoy reading Scent Marketing Today. For information on the Independent Aroma Group, visit our website.