Showing posts with label news. Show all posts
Showing posts with label news. Show all posts

Thursday, June 16, 2011

Scent Goes Mobile


ESI, a manufacturer of cell phone accessories, has introduced a line of scented cell phone cases. The silicone cases are scented with one of several different scents from Jelly Belly, the jelly bean candy made popular by President Reagan.

Available for iPhone, BlackBerry and iPods, the protective cases come in Very Cherry, Licorice, Blueberry, Strawberry Cheesecake or Berry Blue scents. The cases cost less than $10 and feature a scratch 'n sniff scent release.

Coming soon to the mobile phone of the not-so-distant future... Scented ring tones, so you can smell who is calling you. Find out more on the future of scent, entertainment and electronics at the ScentWorld Expo!

Tuesday, March 22, 2011

Scratch 'N Sniff Card Enhances TV Show


BBC in the United Kingdom has partnered with The Aroma Co. to distribute scratch 'n sniff cards to go with their new television show, Filthy Cities. The show will show viewers what it was like in European cities of the past before widespread sanitation.

Residents and visitors to these cities hundreds of years ago had to deal with rotting corpses, bedpans, sewage and a variety of other unpleasant smells. These smells can now come to life to modern viewers thanks to the scratch 'n sniff cards that BBC and the Aroma Co. will be distributing throughout local UK libraries. The cards will be available April 1st.

Billed as "smellovision" this is the first time that smell will be available to the small screen in this low-tech format. BBC is betting that the cards will spark interest in the program and that viewers will be willing to subject themselves to the noxious odors from the past.

Wednesday, February 23, 2011

Can Fragrance Make Us Better People?


A four-week study in the Netherlands found that the scent of oranges calmed violent criminals, and resulted in less aggression and fewer fights.

The head of police social services in Rotterdam, Herma Heester, said: "It's amazing, fighting in the cells has been dramatically reduced and we are using 10 per cent fewer sedation drugs". ("Violent Criminals Calmed by Scent of Oranges" The Telegraph, Feb. 23, 2011)

Another study found that people in scented environments are more likely to help a stranger. When exposed to pleasant odors, such as baking cookies or roasting coffee, people in a large shopping mall were more likely to help someone by retrieving a dropped pen or providing change for a dollar than in an unscented environment. Participants also reported being in a better mood in the presence of scent. (Study: "The Sweet Smell of...Helping: Effects of Pleasant Ambient Fragrance on Prosocial Behavior in Shopping Malls" by Robert A. Baron, Rensselaer Polytechnic Institute)


The use of scent for social reasons has almost unlimited applications. Imagine using a pleasant scent in preschools to encourage cooperation, in airports to reduce anxiety, and at charity functions to
boost fundraising. Scent...it's not just for selling anymore!

Thursday, February 17, 2011

Something Stinks in Portland


City Council members in the city of Portland, Oregon are considering and are expected to approve a fragrance-free policy for city workers. City employees would be banned from using perfume, aftershave, and strongly scented powder, deodorant and other personal hygiene products at work. If the measure is passed, workers could be penalized for wearing too much scent. It is not clear how much is “too much.”


The reason is to protect employees who are sensitive to perfumes as well as those who suffer from asthma. However, perfume allergies are primarily skin contact allergies. The chemicals in fragranced products seep into the skin and can cause eczema, characterized by itchy rash, dry skin and redness. People who have perfume allergies are advised to scrutinize their perfumes and body products for the specific chemicals that trigger their symptoms and avoid them or to spray perfume on their clothes, rather than directly on their skin. However, other people’s perfume typically does not affect them.[1]


Those with asthma, however, are a different story. Although it is not clear which of the multiple compounds within perfume are responsible for aggravation of their symptoms, the fact is that perfume does affect them negatively.


Perhaps, instead of banning fragrances for everyone outright, Portland could make decisions on a case-to-case basis where there is a legitimate health issue. And if you are a perfume wearer, and you know a co-worker is sensitive to fragrances, you should have compassion and save your fragrance for the weekend.


If Portland does pass the measure, let’s hope that city employees don’t start complaining about their co-workers’ au natural body smells.


[1] The Relationship Between Perfumes and Allergies, http://www.brighthub.com/health/allergies-asthma/articles/90680.aspx

Scent-Releasing Shirt Combats Body Odor


A Japanese company has created a shirt with micro capsules that release a rose fragrance when the collar rubs against the skin. The shirt is called the Otoko Kaoru, which translates as “the good smelling man.”


The scent is released slowly, and only when the shirt is worn. The company says that the scent will last up to 10 washes. Sold for around 3000 yen, or the equivalent of $35 US, it is affordable enough for men to stay fragrant on a regular basis.


If the shirt sells well, expect to see pajamas and polo shirts with the same technology. For now, the Otoko Kaoru is only available in Asia.


The shirt is a follow up to a product released in Japan with great success in 2007 with the same name: a scented chewing gum. But all gum has a smell, you say? While all gum has some amount of breath freshening capability, the Otoko Kaoru gum actually has a scent (again, rose) that is absorbed into the body and emitted by the pores.


Now, thanks to the Otoko Kaoru, noses across Japan have some relief from overly smelly men.

Tuesday, February 1, 2011

Katy Perry to Scent Concert Tour



The sometimes outrageous pop star, Katy Perry, has announced that she is going to scent her 2011 California Dreams World Tour. The concert's theme will be along the lines of her California Girls video. According to the singer, the concert will smell "like you're in cotton candy heaven." Perry's concerts will be scented by our own ScentEvents. Way to go, Neal!

Perry's use of scent as part of her concert experience is sure to catch on with other performers.

Incorporating scent into live performances is a great way to further immerse the audience in the entertainment experience and connect with them on an emotional level.