The latest movie in the wildly successful Spy Kids franchise is going to be scented with Aromascope. Spy Kids 4: All the Time in the World, coming out in August, will be released in "4D" that is, 3D plus the element of scent.
Each ticket will come with a scratch 'n sniff card with eight numbered scents. Moviegoers will be cued onscreen with the numbers so they know when to scratch off the appropriate scents. The scent cards will be distributed free of charge to all ticketholders, regardless of whether the film is shown in 3D or 2D.
Dimension Films, which raked in over $200 million from the last Spy Kids sequel is betting that young viewers will love the extra element of interactivity. They were one of the first to pioneer the revival of 3D movies, with Spy Kids 3D: Game Over. Now, 3D movies are commonplace not only in the children's genre, but in feature films like Avalon and now with home entertainment. Will Aromascope be the next dimension in entertainment?
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