A new study, published in the Journal of Texture Studies, has shown that merely showing pictures of food is not sufficient to produce that mouthwatering sensation that causes people to seek food. Although animals, most notably Pavlov's dogs, will salivate at the thought or anticipation of food, researchers found that the same does not hold true for humans.
When it comes to people, a picture alone is not enough to create that craving for food. The reason, according to the scientists, is that a visual representation is not real enough to convince the brain that food is imminent.
What does this mean for marketers?
If you are promoting a restaurant, catering company, grocery store or other food-related product or service, your marketing would be much more effective if you incorporate the sense of smell. There are many different ways to do this, including scented ink, scented paper, scratch 'n sniff technology and scent strips. Contact IAG to see how joining can get you the best price on scent marketing for your food products.
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