The top scents used in scent marketing are vanilla, lavender, citrus and florals, and they do work to increase sales. But are they too feminine? Research shows that men and women have different preferences when it comes to scents. Women's sense of smell is also better than that of men.
Scentsy, a flameless candle company, has a line that it markets to men on the premise that men prefer more woodsy, rich aromas instead of lighter floral and fruit smells. The most popular of their men's line is Hemingway, which includes ripe apples, spice, sandlewood and cedar. Their other men's scents are Embers (amber, bergamot and cedar), Route 66 (citrus, herbs and musk), Echo (spice notes, Mediterranean citrus, blood orange and herbs) and Sharp Dressed Man (grapefruit, lemon, eucalyptus and basil).
An American teen has taken it one step further, with a line of candles for men he has created called ManCans. The thirteen-year-old discovered that he couldn't stand the "girly" scents of the candles his sister was sellling for a school fundraiser, so he decided to make his own with manly smells. His scents include bacon, freshly cut grass, and buttered popcorn. He launched his company in November 2010, and so far, has sold 675 candles for $5 each. Keep an eye out for his upcoming scents: pizza, money to burn, cracker jack and dirt.
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