The Smell of New Zealand

According to a survey conducted for Ambi Pur, the smell of salt air epitomizes New Zealand the best. Runners up included the smell of sheep and dairy farming, fish and chips and a hangi cooking (this is a native New Zealand method of cooking food by burying it in the ground with hot rocks).

Kiwis typically spend their holidays at the beach, so the smell is usually associated with pleasant memories.

Over three quarters of those surveyed use air freshening products, and the preferred scent for them is vanilla.

SCENTFULLY YOURS: Preview "Fall is here and you can change your fragrance just as the seasons change!"

SCENTFULLY YOURS: Preview "Fall is here and you can change your fragrance just as the seasons change!"

Are You One of the Lucky Winners of the "Love Is in the Air" Giveaway?

The Independent Aroma Group is happy to announce the names of the lucky winners of our "Love Is in the Air" Giveaway. This concludes our giveaway, and we thank all of you who participated.

May - Danyel Gafsou, of Via Scent in Israel is the winner of a Scentevents kit, complete with diffusing fan and three scented bead pouches. The Scentevents kit is a great, affordable solution to scent parties, meetings, entertainment and other events. Thank you to Scentevents for donating this prize.




June - Mindaugas Stongvilas, from LT Kvapai in Lithuania is the winner of an Aromasol scent diffuser, valued at $160. Great for home or retail store use, this diffuser has a built in timer and intensity dial and covers an area of 300 square meters. Thank you to Air Esscentials for donating this prize.



July - Stu Levinson, from Unimac Graphics in the US is the happy winner of free admission to ScentWorld Expo, a $999 value. ScentWorld is the largest scent and sensory marketing conference in the world, and features world renowned experts speaking on topics such as the latest research, technology and scent applications.


August - Marian Coman from Framinor Grup SRL in Romania is the winner of a signature scent created by Alpha Aromatics, a $2,500 value! Alpha Aromatics is a boutique fragrance house, where personal service and attention is an integral part of any fragrance creation project. In fact, Chief Perfumer Roger Howell is personally involved in each and every fragrance. Thank you, Alpha Aromatics.



Congratulations to all of our lucky winners! We hope to see all of you at our booth at ScentWorld Expo.

Whether you won the giveaway or not, I encourage you to check out on our site, www.independentaromagroup.com, for more useful information about how you can work with top scent manufacturers and worldwide distributors to boost your business.