Tuesday, June 28, 2011

Spy Kids 4 Movie to Be Scented


The latest movie in the wildly successful Spy Kids franchise is going to be scented with Aromascope. Spy Kids 4: All the Time in the World, coming out in August, will be released in "4D" that is, 3D plus the element of scent.

Each ticket will come with a scratch 'n sniff card with eight numbered scents. Moviegoers will be cued onscreen with the numbers so they know when to scratch off the appropriate scents. The scent cards will be distributed free of charge to all ticketholders, regardless of whether the film is shown in 3D or 2D.

Dimension Films, which raked in over $200 million from the last Spy Kids sequel is betting that young viewers will love the extra element of interactivity. They were one of the first to pioneer the revival of 3D movies, with Spy Kids 3D: Game Over. Now, 3D movies are commonplace not only in the children's genre, but in feature films like Avalon and now with home entertainment. Will Aromascope be the next dimension in entertainment?

Thursday, June 16, 2011

Scent Goes Mobile


ESI, a manufacturer of cell phone accessories, has introduced a line of scented cell phone cases. The silicone cases are scented with one of several different scents from Jelly Belly, the jelly bean candy made popular by President Reagan.

Available for iPhone, BlackBerry and iPods, the protective cases come in Very Cherry, Licorice, Blueberry, Strawberry Cheesecake or Berry Blue scents. The cases cost less than $10 and feature a scratch 'n sniff scent release.

Coming soon to the mobile phone of the not-so-distant future... Scented ring tones, so you can smell who is calling you. Find out more on the future of scent, entertainment and electronics at the ScentWorld Expo!

Thursday, June 9, 2011

May Winner of "Love Is in the Air" Giveaway Chosen


The Independent Aroma Group is happy to announce our Love Is in the Air Giveaway winner for May! Of all of the people who showed us the love in May, Danyel Gafsou, of Via Scent in Israel is the lucky winner. Congratulations, Danyel!

Danyel has won a Scentevents Kit, valued at $147 US, or 495.32 shekels. Perfect for your special event, the Scent Event Kit is eco-friendly, portable and economical. It uses natural ceramic scent orb beads so there is nothing wet to deal with and no residue. It comes with three packets of beads. One scent sleeve will scent an area of 500-1000 sq.ft. (46 to 93 sq. meters) and two sleeves will scent spaces up to 2000 sq. ft. (186 sq. meters), indoors or out. Thank you to ScentEvents for providing this great prize!

Don’t forget, the Love Is in the Air Giveaway is still going on, and we have many other fabulous prizes to give away. Simply enter here. You can increase your chance of winning each time you show us the love by following us on Twitter, liking us on Facebook, connecting with us on LinkedIn, or commenting on our blog. Show us the love, and you could be our next winner!

Wednesday, June 1, 2011

Five Ways to Become More Competitive


To be a successful scent marketing solution provider, you need to offer a variety of quality products, provide excellent customer service and quote competitively.

The Independent Aroma Group helps you in all of the
se areas and more. IAG only accepts one distributor member from each country, so contact them to see if your country is still available.


1. Save Money
  • Buy direct from manufacturers of fragrances and equipment - no middleman
  • Pay less for product - IAG vendors sell at guaranteed lowest prices to distributor members

2. Source Quality Products

  • IAG vendors have each passed a thorough review of their products to ensure that they are of high quality
  • Easily add new product lines to your offering to meet customer needs and give you up-sell and cross-sell opportunities

3. Provide Superior Customer Service

  • IAG vendors have excellent customer references and are sound financially, so you can be sure they will stand behind their products and provide timely support when needed

4. Quote Competitively

  • Because IAG vendors sell to you for the guaranteed lowest price, you have the flexibility to either pass the savings on to your customer or add to your profit margin
  • IAG members in different countries cooperate in different deals to their mutual advantage – Sometimes, using a local provider to fulfill an order in a country outside of your own can make more sense.

5. Cooperate and Get Support

  • IAG distributor members each have their own territory that does not overlap within the group, so it is easy to cooperate and share strategies without worrying that they will use it against you
  • As an IAG member, you have access to our sales tools, including Powerpoint sales presentations, sell sheets and an extensive scent-related photo library

Ready to become more competitive? Join IAG!