If you think about professional basketball and try to associate it with a scent, you would probably come up with Eau de Locker Room, stale beer or fried food, but an NBA team is out to change that. The Brooklyn Nets is now using a scent various described as "perfumey" "clean"or citrusy"" to make their arena more pleasant for the fans.
The scent, provided by Scent Air, is intended to go with Barclay's high end look and menu. Barclay Center is a brand new, billion dollar facility owned by Russian oligarch Mikhail Prokhorov.
Scent Air also provides scent marketing for other professional sports teams including the Atlanta Hawks, St. Louis Rams, and Dallas Cowboys.
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