Wednesday, June 1, 2011

Five Ways to Become More Competitive


To be a successful scent marketing solution provider, you need to offer a variety of quality products, provide excellent customer service and quote competitively.

The Independent Aroma Group helps you in all of the
se areas and more. IAG only accepts one distributor member from each country, so contact them to see if your country is still available.


1. Save Money
  • Buy direct from manufacturers of fragrances and equipment - no middleman
  • Pay less for product - IAG vendors sell at guaranteed lowest prices to distributor members

2. Source Quality Products

  • IAG vendors have each passed a thorough review of their products to ensure that they are of high quality
  • Easily add new product lines to your offering to meet customer needs and give you up-sell and cross-sell opportunities

3. Provide Superior Customer Service

  • IAG vendors have excellent customer references and are sound financially, so you can be sure they will stand behind their products and provide timely support when needed

4. Quote Competitively

  • Because IAG vendors sell to you for the guaranteed lowest price, you have the flexibility to either pass the savings on to your customer or add to your profit margin
  • IAG members in different countries cooperate in different deals to their mutual advantage – Sometimes, using a local provider to fulfill an order in a country outside of your own can make more sense.

5. Cooperate and Get Support

  • IAG distributor members each have their own territory that does not overlap within the group, so it is easy to cooperate and share strategies without worrying that they will use it against you
  • As an IAG member, you have access to our sales tools, including Powerpoint sales presentations, sell sheets and an extensive scent-related photo library

Ready to become more competitive? Join IAG!

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