The sometimes outrageous pop star, Katy Perry, has announced that she is going to scent her 2011 California Dreams World Tour. The concert's theme will be along the lines of her California Girls video. According to the singer, the concert will smell "like you're in cotton candy heaven." Perry's concerts will be scented by our own ScentEvents. Way to go, Neal!
Perry's use of scent as part of her concert experience is sure to catch on with other performers.
Incorporating scent into live performances is a great way to further immerse the audience in the entertainment experience and connect with them on an emotional level.
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