I am delighted to be writing my first blog for Scent Marketing Today, and thank Tony for this opportunity.
At my recent presentations for the Luxury Marketing Council in Tampa, West Palm Beach and Miami, I showcased Environmental Scenting Technology, and my focus was all about "Celebrating the Senses". I was delighted to see Spence Levy from Air Esscentials and his colleagues at my Miami presentation.
Many people from all industries are fascinated about the subject of fragrance, but some are a little leery about it because they don't really know much about it or understand it. Today, Scent Marketing is the new branding frontier, and it is a growing industry!
Our sense of smell is the strongest sense that we have after sight and yet it is the most ignored! Without our sense of smell we can’t enjoy food because scent and taste are so intertwined, and as a result people get depressed and their lifestyle becomes severely impacted.
Many Fortune 500 companies are now recognizing the power of scent, and as a result are ‘scent-branding’ their properties to create a memorable experience for their guests, and to ensure return visits to their casinos, hotels, spas, and retail stores. Even corporate event planners are utilizing scent to create a multi-sensory experience for their guests, and are incorporating ambient aromas for themed weddings, events, and special occasions.
Supermarkets are now enticing customers to buy food by incorporating environmental scent in the air.. and much like the Pavlovian response....when you smell the tantalizing aromas of coffee, delicious roast chickens and scrumptious deserts, the cash registers reflect that craving and start to ring as consumers purchase those items.
Today, ambient scenting can be programmed into individual hotel rooms! By selecting your desired scent when you check in at the front desk of an hotel, you can let them know what fragrance you like, and it can be controlled and activated from the front desk so that when you walk into your room, your favorite scent is already wafting in the room! This is an initiative that has already begun in Paris and we are bringing it to the USA. Talk about customization and establishing a home-away-from home ambience!
This particular technology was developed in France by whiz guru Yvan Regeard of Exhalia and Scenterprises Ltd is the USA partner. Our environmental scent presentation is compelling and the product is amazing. We can deliver fragrance though computers, DVD’s, videos and television. Yes! We have Scent-o-Vision in a delivery system that offers amazing aromas for all kinds of interactive, multi-sensory video games, computer programs and TV cooking shows. We have interest from every major fragrance company and also from national Television shows for this application.
We offer 3 product lines to diffuse perfume interactively in association with multimedia contents:
• Scent Marketing products- for fragrance sampling; point of purchase programs, and store events;
• Hospitality Systems product line - Systems for olfactory marketing professionals and for air treatment,
• Home Systems product line-- wonderful ambient home systems
Today there are many wonderful delivery systems from a range of companies for all types of spaces: small, large and medium areas. There are nebulizers which diffuse liquid into vapor which is barely discernible; diffusion through scented pellets with fans; saturated pads that are placed in scent cubes where the air flow draws in the air and then diffuses it through the fan; scented gels which are diffused through digital scent technology through which the scent is synchronized with software and activated via the sound and images in videos and TV television.
The digital world is realizing that the use of fragrance for interactive video games such as “World of Warcraft”, TV cooking channels and flower and garden shows are much more experiential if the viewer can actually smell the wonderful aromas from their computers, DVD’s, videos and television.
Read my articles on environmental scenting in the following magazines:
GLOW BEAUTY MAGAZINE
http://viewer.zmags.com/publication/5f7fa368#/5f7fa368/124VUVUZELA MAGAZINE
http://www.vuvuzelamagazine.com/magazine/index.htmlsee page 26
SCENT MARKETING HAPPI MAGAZINE
http://www.happi.com/expertsopinion/2011/03/03/scent_marketingMy recent interview on blog talk radio by Karen Krymski from “Women Power Up” discussed the world of scenting. It was broadcast live on April 12 and can be downloaded and listened to at your leisure at:
http://www.blogtalkradio.com/womenpowerup. Log onto Scent Branding Discussion with Sue Phillips.
Fragrance, aroma, scent, perfume….. Whichever name you give it, it is the new marketing frontier for branding, and goes beyond just applying it to a lady’s wrists or pulse-points! It is the most powerful sense we have that triggers memories and emotions. Today, fragrance can seduce us personally and environmentally!
Inhale, apply, enjoy and you and your clients will also sniff their way to profits!!!
Scentfully,
Sue
President, Scenterprises
http://www.scenterprises.com/sue@scenterprises.com
